The Cluey Learning Platform

A personalised tutoring experience and collaborative, online learning platform for students in Years 3-12, across Maths, English and Chemistry.


Designing a personalised tutoring experience for students in Years 3-12 in Maths, English and Chemistry.

As part of the founding team and sole product designer, I worked with a small and agile product team to design and build Cluey Learning’s flagship product.

When I started working at Cluey we didn’t have a product yet. We had a concept and rough vision in mind, and during the first couple of months, we all worked closely together to solidify and bring to life the idea.


The process began by discussing goals and our vision for the product and customer experience.

We discussed the vision of the product and the business, and distilled this down into features and functionality. In the beginning stages, we had many conversations around what the product might be and exchanged so much information. I used straightforward design, and documentation to visualize the functionality we talked about as well as a product concept. This concept empowered the group to have more meaningful discussions and debates.

↓ Simple documentation and visual to help communicate features


We simulated online learning scenarios while folding learnings into our design process.

We synthesised ideas through a combination of hypothesis and testing. We mock tested using third-party platforms that allowed us to simulate two-party, online collaborative learning scenarios. During this time, I continued to focus on how the product might function while presenting the team with some initial options around how the different features might be grouped and organized using an approach I call “ designing the workspace first.

↓ High-fidelity conceptual wireframe

↓ Exploring different workspace options


We refined the idea and moved from concept to vision, creating a real picture of the product.

By this time, we had done a lot of mock testing; we were “eating our own dog food” for weeks and, throughout the process, tested many of our hypotheses and assumptions.

The previous step of designing workspace options allowed us to pick a direction and move into high-fidelity design. Using high-fidelity wireframes, I designed enough screens to show a full product experience. Using these screens, I put together a prototype to illustrate interactions with different components.

↓ High-fidelity blueprint wireframe


Designing and building the real product and customer experience.

As confidence in our solution increased, exploration gave way to a design of the full product experience and engineering. We created a working application and over many weeks tested and eventually shipped. One significant challenge for me was creating a product experience that worked for all ages and grade levels and tutors alike; a product experience that could be understood by all. I focused on clarity in interactions and symbols and designing an interface that required little to no training.

↓ Product design (example)

Jess Eddy is a product designer in Australia

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