Online Learning Platform

I led the design of Cluey's flagship product and helped go to market in six months.

Jess eddy - product designer

Company: Cluey Learning

Designing a personalized tutoring experience for students in Years 3-12 in Maths, English, and Chemistry.

As part of the founding team and sole product designer, I worked with a small and agile product team to design and build Cluey Learning’s flagship product.

When I started working at Cluey, we didn’t have a product yet. We had a concept and rough vision in mind, and during the first couple of months, we all worked closely together to solidify and bring to life the idea.


The process began by discussing goals and our vision for the product and customer experience.

We discussed the vision of the product and the business and distilled this down into features and functionality. In the beginning stages, we had many conversations about the product and exchanged so much information. I used straightforward design and documentation to visualize the functionality we talked about and a product concept. This concept empowered the group to have more meaningful discussions and debates.

Simple documentation and visual to help communicate features


We simulated online learning scenarios while folding learnings into our design process.

We synthesized ideas through a combination of hypothesis and testing, and we mock tested using third-party platforms that allowed us to simulate two-party, online collaborative learning scenarios. During this time, I focused on how the product might function while presenting the team with some initial options to group the different features and organized using an approach I call “designing the workspace first.

Exploring different workspace options


We refined the idea and moved from concept to vision, creating an accurate picture of the product.

By this time, we had done a lot of mock testing; we were “eating our own dog food” for weeks and, throughout the process, tested many of our hypotheses and assumptions.

The previous step of designing workspace options allowed us to pick a direction and move into high-fidelity design. Using high-fidelity wireframes, I created enough screens to show a complete product experience. Using these screens, I put together a prototype to illustrate interactions with different components.

Designing and building the real product and customer experience.

As confidence in our solution increased, exploration gave way to a whole product experience and engineering design. We created a working application and, over many weeks, tested and eventually shipped. One significant challenge for me was creating a product experience that worked for all ages and grade levels, and tutors alike; a product experience that all could understand. I focused on clarity in interactions and symbols and designing an interface that required little to no training.

Jess Eddy - product designer - get in touch

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